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 While managing my blog, I ran into technical issues uploading images, which was frustrating at first. After searching for tutorials, I solved the problem and realized technical ability is just as important as creativity. I also tried making a short video using Canva and TikTok. Combining music, text, and visuals was a new experience for me. The main challenge was how to make a few seconds both fun and meaningful. I discovered that videos are a powerful way to build emotional connections with customers.

 This week we studied Meta’s targeted advertising. What surprised me was how businesses can target customers based on age, location, and interests. The challenge was understanding bidding and budgeting rules, but I realized this is a powerful tool for small businesses to maximize limited resources. We also analyzed Shopee’s flash sales, and I learned how vouchers and time-limited offers encourage quick purchases. Behind the scenes, data analysis drives these strategies, not luck.

 This week I tried designing an email campaign using Brevo. I was impressed by how subject lines and visuals directly influence open rates. At first, formatting was confusing, but with more practice it became smoother. I think this tool is very practical for small businesses that need direct communication with customers. I also reflected on my mid-semester progress: although I’ve learned many tools, I still lack confidence in applying them creatively. However, my classmates’ sharing gave me lots of inspiration and motivation.

I visited a restaurant that used QR menus instead of printed ones. It saved time for the staff, but I also noticed that some older customers struggled with it. This made me realize that digitalization must balance efficiency with user-friendliness. In class, we also learned about analytics—like impressions, click-through rates, and conversion rates. These metrics reveal customer behavior, but interpreting them correctly is not always easy.

 This week I explored platforms like TikTok, Shopee, and Meta. I discovered that user behavior is completely different across platforms, which I found exciting. The challenge was figuring out which platform best suits which type of business. At the same time, I tried Canva to design a poster. The templates made the process fun and simple, but I initially got stuck with the layout. After watching tutorials, I managed to solve it and realized how much design quality can affect a business’s professional image.

本周，我第一次接触到了数字业务战略。我意识到数字工具不仅用于营销，还可以改善日常运营。令我惊讶的是，小型咖啡馆和餐馆采用二维码支付的速度如此之快。起初，我很难将理论与实际实践联系起来，但通过课堂示例，我逐渐建立了更好的理解。我相信这些知识在未来分析业务时将非常有用。