This week I explored platforms like TikTok, Shopee, and Meta. I discovered that user behavior is completely different across platforms, which I found exciting. The challenge was figuring out which platform best suits which type of business. At the same time, I tried Canva to design a poster. The templates made the process fun and simple, but I initially got stuck with the layout. After watching tutorials, I managed to solve it and realized how much design quality can affect a business’s professional image.
I visited a restaurant that used QR menus instead of printed ones. It saved time for the staff, but I also noticed that some older customers struggled with it. This made me realize that digitalization must balance efficiency with user-friendliness. In class, we also learned about analytics—like impressions, click-through rates, and conversion rates. These metrics reveal customer behavior, but interpreting them correctly is not always easy.
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