Week 3: Digital Experience & Customer Reactions

I visited a restaurant that used QR menus instead of printed ones. It saved time for the staff, but I also noticed that some older customers struggled with it. This made me realize that digitalization must balance efficiency with user-friendliness. In class, we also learned about analytics—like impressions, click-through rates, and conversion rates. These metrics reveal customer behavior, but interpreting them correctly is not always easy.