Week 5: Advertising & E-Commerce Cases

 This week we studied Meta’s targeted advertising. What surprised me was how businesses can target customers based on age, location, and interests. The challenge was understanding bidding and budgeting rules, but I realized this is a powerful tool for small businesses to maximize limited resources. We also analyzed Shopee’s flash sales, and I learned how vouchers and time-limited offers encourage quick purchases. Behind the scenes, data analysis drives these strategies, not luck.